Marketing on the Internet has followed a common set of practices for some time. The most prominent tool used by professionals is Search Engine Optimization, or SEO, for short. The techniques utilized by SEO practitioners have, for many years now, centered on link strategies and site content optimization. As search engine rankings are a lucrative opportunity, a growing trend of "content lifting" has emerged to in an attempt to advance one’s own site by using the intellectual property of another owner’s site, irrespective of copyright laws.

All major search engines are complying with the US Digital Millennium Copyright Act 1998 (DMCA), an act designed to police copyright infringement. Any "lifted" intellectual property on a website will result in punitive actions against the offending site, and it will be banned from the search engines. Unfortunately there remains an inherent advantage offered to these offenders because:

• The originating copyright holder must observe the infringement; and
• The originating copyright holder must then take action to preserve their rights.

CoopyRites streamlines this process for the intellectual copyrights holder through continuous match monitoring of their web-based information by page, paragraph, and phrases of the original document looking for copies of these documents.

Once detected; CoopyRites automatically processes and files DMCA complaints with all 3 major search engines - Google, Yahoo, and MSN

Because CoopyRites acts as a representive agent on behalf of the intellectual property owner(s) - the cooperative organization as a whole manages infringement claims, counter-claims, and filing court actions to preserve the original documents.